Smirnova Т. А., Kurdyukova D. А., Gorenbukh А. V.

Oles Honchar Dnipropetrovsk national university (Ukraine)



Ukrainian enterprises, operating in foreign markets, often have to deal with powerful international (transnational) corporations. 

In order to work with these corporations successfully, it is important not only to analyze their effects on the global and national markets, to assess products and services suggested, to be aware of their annual reports, but also be clear about the internal structure of such companies and their characteristics. International companies management requires managers not only to have knowledge of other cultures, starting with the language, but also other qualities. It is by no means always the case when successful manager of national company appears to be as successful in transnational company. 

The analysis of the literature revealed the characteristics of more and less capable managers for international business. Results of this analysis is provided in the table below.


Table 1. Comparative characteristics of the skills of international business managers


More capable

Less capable

Personal goal

Ability to adapt to individuals

Ability to adapt in a society

The perception of the requirements for a strong interaction with others

No special skills needed, successful adaptation depends on the situation

Such qualities as tolerance, compassion, honesty, liberalism, flexibility needed

The key issue in the process of adapting to a new culture

What's happening? Exploring to describe, interpret, and understand

Why is this happening? Exploring to determine, deliberate and discuss

Basis for decision making

Feelings and impressions are crucial

Facts and information are crucial

The process of analyzing the relationship of culture and information

The desire to quantitatively describe different cultures with the purpose of their allocation

The desire to quantitatively compare and evaluate different cultures

The inner impact on manager

Modification of stereotypes, clarifying impressions and explanations

Saving stereotypes and impressions

The impact of the behavior on the manager

Social flexibility and openness

Social prejudice and remoteness


As it can be seen from the table, requirements to the managers in international business differ significantly from the regular criteria of successful manager. In this way, in the decision making process using facts and information is habitual.. In international business feelings and impressions are more reliable. The thing is that using facts is normal within one culture.. 

Argumentation with the facts is less convincing than experience and intuition, based not only on the documented information (facts), but also on the subtle processes that are difficult to prove with the facts. Very important is the question is adaptation to culture.

Here it is useful to summarize the processes themselves (what is happening?), But not their bases, reasons (why is it happening?). Finding the reasons, we inevitably impose a situation, our culture as a standard, and this is a mistake. There is no right or wrong culture. There are different cultures to which we must adapt.

To conclude, we can say that the nature of the international activity of managers in transnational companies leaves a significant imprint on the development of the international exchange of goods, as multinational companies control more than a half of world trade and have have turned more than one third of the international exchange of goods into the supply of intra-corporate non-commercial nature. This means that multinational companies are able to implement a regulating influence on international trade as a whole, transferring the forms and methods used by them. Since intra-turnover of multinational companies has a certain extent planned character, this character may affect the development of international economic relations, promoting the strengthening of their balance.


List of references:

1.       Белорусов А. С. Международный менеджмент / А. С. Белорусов. – М., 2000. – 224 с.

2.       Герчикова И. Н. Менеджмент : учеб. / И. Н. Герчикова. – М., 1997. 504 с.

3.       Пивоварова С. Э. Международный менеджмент : учебник для вузов / С. Э. Пивоварова. – СПб., 2000. – 624 с.

4.       Черченко Н. В. Международная экономика / Н. В. Черненко. – Мн. : РИВШ, 2009. – 162 с.