Hrybachova H. H., Bila А. А., PhD in Economics Hudym К. М.
Oles Honchar Dnipropetrovsk National University (Ukraine)
Formation
of financial and economic analysis system in the
Analysis of the company plays an important role in
building effective models of management. For enterprises, which have leading
economic activity, it is recommended to make financial analysis (or, results of
financial and economic activity analysis) for diagnosis and crisis prevention
and assessment of financial resources what can be used to create conditions for
a more efficient operation.
Summarizing the results of the study of domestic and
foreign scientists, the financial analysis system can be determined as a
complex of diagnostic methods of the financial and economic activities of the
entity [1, p. 15].
Relevance of the study of the topic is in the need to
identify possible ways to create a system of analysis of financial and economic
activities in connection with the adjustment to the enterprise of doing global
business.
Highlighting of analysis of the financial and economic
activities issues and the importance of its strategically role takes place in
the works of following authors: Tatiana Kalna [1],
Tatiana Bezborodova [2], Kateryna
Suchkova [3], Olena Fedoruk [5], Irina Ivashkovskaya
[4] and others.
Currently there are two methods of business analysis
in the world’s practice: accounting based approach and corporate finance based
approach.
Most of Ukrainian enterprises have used the first of
the abovementioned approaches. It is based on an analysis of costs and
revenues, reflected in conventional
pro-forma financial statements.
Tatiana Bezborodova has
noted local authors' works of identify the following ways to assess the
financial condition using these methods: coefficient method, a comprehensive
method, integrated method, and break-even equilibrium method [2, p. 17]. In
practice of foreign experts, according to Kateryna Suchkova research, ratio analysis is mainly used in certain
areas and a comparative and trend analysis which includes analysis of vertical
and horizontal analysis ratios [3, p. 128].
The Corporate Finance method aims to determine the
increasing of the firm’s value, rather than accounting profit growth, so this
method has used the economic profit value for company analyzing [4].
But applying the Corporate Finance method hasn’t
enough spreading in
As the first approximation stages the strategy
analysis of financial and economic activities as part of the financial strategy
could be described as follows:
1. Targeting strategy of the analysis of financial and
economic activity formation and choice of methods by which this analysis will
be carried out.
These purposes may include: evaluation of financial
and economic activity to determine the reserves to increase profitability of
production and projections of future development of the enterprise and
determination of the main factors what influence on the development of business
[5, p. 202].
2. Preliminary analysis of financial condition of the
company to specify the purpose of the strategy (analysis of current activities
for further measures sanation, liquidation, etc.),
Drawing up an action plan.
3. Formation of the special department (division) in
the company or mandate carrying out analysis to specialists of operating
functional units.
4. Implementation of the approved strategy.
5. Implementation of control over the execution [6, p.
138].
Detaily
considered the question of financial and economic activity of the enterprise,
it can be concluded that the creation of a system whose purpose will be conducting
this analysis is strategically important for the effective functioning of the
company. After all, this analysis allows to not only identify threats that
could lead to a crisis, but also to predict the direction of mobilization of
resources for development and increasing competitiveness of products in the
market; also through comparative analysis, we can identify the factors that
should be improved in the future to capture a larger market segment.
In addition, the analysis of financial-economic activity
makes it possible to predict its further development and thus adjust the
production program. These measures will increase the effectiveness of economic
activity.
Список використаних джерел:
1. Кальна Т. А. Прийоми фінансового аналізу: переваги та недоліки / Т. А. Кальна // Економічний аналіз : зб. наук. праць / Тернопільський національний економічний університет. – Тернопіль : Видавничо-поліграфічний центр Тернопільського національного економічного університету «Економічна думка», 2014. – Т. 15. – № 2. – С. 13–18.
2. Безбородова Т. В. Сутність та необхідність аналізу фінансового стану / Т. В. Безбородова // Економіка. Управління. Інновації. – 2014. – № 1 (11). – С. 11–18.
3. Сучкова К. М. Методика аналізу фінансового стану підприємств України / К. М. Сучкова // Управління розвитком : зб. наукових праць. – ХНЕУ, 2013. – № 17 (157). – С. 127–129.
4. Ивашковская И. В. Стратегический финансовый анализ: Концепции / И. В. Ивашковская. – М. : Бизнес Элайнмент, 2012. – 154 c.
5. Пересада Т. М. Фінансовий аналіз як базовий інструмент пошуку шляхів забезпечення сталого розвитку сучасного підприємства / Т. М. Пересада, О. В. Федорук // Теоретичні і практичні аспекти економіки та інтелектуальної власності. – 2012. – № 1. – Т. 3. – С. 201–206.
6. Наумова Л. Ю. Фінансова стратегія економічного розвитку підприємств / Л. Ю. Наумова // Економіка суб’єктів господарювання. – 2012. – № 2 (34). – С. 134–139.